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IBM- Year 4

International Business Plan Development

This hands-on course equips university students with the tools to create practical, comprehensive business plans using real-world strategies, analysis techniques, and templates. Students will not only learn how to write a standard business plan but also apply it directly in class, linking it to investment, revenue, expense, and financial forecasting strategies. The course emphasizes leadership, teamwork, and decision-making aligned with market realities and competitive positioning.

2 sections 24 lectures

What you will learn

Students who complete this course will:
1. Design a detailed business plan aimed at maximizing profit.
2. Conduct economic analysis of local and global market conditions.
3. Apply product and business analysis frameworks effectively.
4. Utilize the B5 Strategy for navigating economic and operational challenges.
5. Understand and apply key strategic principles like the Law of Profit, Leverage, and Strength.
6. Identify optimized financial and profit sources.
7. Clarify business vision, mission, and value propositions.
8. Conduct SWOT analysis with actionable planning.
9. Prepare comprehensive financial statements and forecasts.
10. Draft a five-year staffing roadmap aligned with business goals.
11. Build a marketing strategy and roadmap for sustainable growth.

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