Business Research & Proposal
This course is designed to equip students, entrepreneurs, and professionals with the essential knowledge and skills required to conduct comprehensive business research and develop effective business proposals. It focuses on identifying reliable sources of supply, analyzing domestic and international markets, profiling target customers, and evaluating competition. The course also builds competence in organizing these insights into persuasive and data-driven proposals for business planning, investment, or academic purposes.
What you will learn
By the end of this course, learners will be able to:
1. Conduct business research to identify reliable sources of supply, both locally and internationally.
2. Analyze target markets and customer segments using demographic, behavioral, and psychographic data.
3. Evaluate competitors through SWOT analysis and benchmarking to inform strategic positioning.
4. Develop structured, persuasive business proposals supported by market data and research findings.
5. Apply critical thinking to integrate supply, market, and competitor analysis into practical business strategies.