Business Idea and Product Selection
This course is designed to equip students and aspiring entrepreneurs with the fundamental knowledge required to start a business. It aims to inspire participants to develop creative thinking and gain awareness of the key preparations needed before launching a venture. The program further develops essential skills for understanding target markets, identifying ideal customers, and analyzing competitors. In addition, it provides practical tools and strategic methods to help learners design effective business plans and make informed decisions.
What you will learn
By the end of this course, learners will be able to:
1. Clearly explain the essential steps and strategies for creating a business.
2. Identify and analyze target customers and market demand effectively.
3. Determine appropriate products or services based on market characteristics and customer needs.
4. Design business identity elements such as logo, slogan, and brand presence to attract customers.
5. Prepare financial projections including income, expenses, profit, and budget management.
6. Assess the impact of economic conditions, nature, and social context on business operations.
7. Apply strategies for marketing, sales, and distribution tailored to specific regions.
8. Begin drafting a full business plan using the 33-question framework from the course content.
9. Build internal systems for leadership, task management, and performance monitoring within a startup.
10. Gain confidence to start and grow their own business using practical, real-life business insights.