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IBM- Year 3

Become a Great Entrepreneur

The course aims to prepare aspiring entrepreneurs with the essential mindset, foundational knowledge, and practical insights needed to successfully start and grow their first business. Through interactive reflection questions and real-life scenario analysis, participants will be able to explore their entrepreneurial potential, develop strategic thinking, and identify key success factors for sustainable business development.

2 sections 24 lectures

What you will learn

By the end of the course, participants will be able to:
1. Define and evaluate the reasons behind starting a business versus working a job.
2. Identify personal motivations and align them with business goals.
3. Analyze entrepreneurial choices related to product/service offerings, branding, and business models.
4. Understand how to generate income through various business strategies.
5. Assess business risks and competition to make informed decisions.
6. Differentiate between business ownership and self-employment.
7. Develop strategic thinking around business planning, market entry, and customer targeting.
8. Practice critical reflection through 11 guided questions to enhance self-awareness and readiness.

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