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IBM-Year 1

International Sale, Marketing and Customer Relationship Management

The objective of this course is to equip university students with practical competencies in reputation management and sales optimization in today’s digital and AI-driven business environment. Students will gain Leadership, Sales planning, marketing execution, and communication skills through classroom activities.

2 sections 28 lectures

What you will learn

By the end of this course, learners will be able to:
1. Design and implement strategies for establishing strong business reputations.
2. Apply business status check frameworks to assess sales performance and operations.
3. Structure effective sales and marketing teams with AI integration.
4. Instill a sales warrior mindset and resilience in business environments.
5. Identify peak sales drivers and apply performance-boosting techniques.
6. Lead and manage sales teams through practical leadership principles.
7. Communicate with customers effectively based on behavioral profiles.
8. Close sales using high-level techniques.
9. Monitor KPIs and assess the health of sales operations.

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