The objective of this course is to equip university students with practical competencies in reputation management and sales optimization in today’s digital and AI-driven business environment. Students will gain:
• Leadership and teamwork experience through classroom activities.
• Sales planning, marketing execution, and communication skills.
• Reputation-building techniques for business growth.
• A robust understanding of AI's role in transforming modern sales strategies.

Chapter 1: The Psychology and Power of Branding
Chapter 2: Defining Brand Identity, Vision, and Core Values
Chapter 3: Positioning Your Brand in the Market for Visibility and Impact
Chapter 4: Creating a Unique Selling Proposition (USP) that Stands Out
Chapter 5: Leveraging Social Media and Digital Platforms for Brand Growth
Chapter 6: Building Customer Loyalty through Experience and Trust
Chapter 7: Developing a High-Performance Sales Team and Culture
Chapter 8: Sales Funnel Design and Conversion Optimization Strategies
Chapter 9: Performance Metrics, CRM, and Sales Automation Tools
Chapter 10: Sustainable Growth Strategies and Brand Expansion Models