IBMY4-03: Research information on sources of supply, markets and competitors

This course is designed to equip students, entrepreneurs, and professionals with the essential knowledge and skills required to conduct comprehensive business research and develop effective business proposals. It focuses on identifying reliable sources of supply, analyzing domestic and international markets, profiling target customers, and evaluating competition. The course also builds competence in organizing these insights into persuasive and data-driven proposals for business planning, investment, or academic purposes.