IBMY3-03: International Franchise Business Management

This course is designed to provide students, entrepreneurs, and professionals with a 360-degree understanding of international franchise business management, both globally and within the Cambodian context. The course aims to:
1. Demystify the franchise model by exploring its structure, types, legal foundations, and global best practices.
2. Equip learners with practical tools, templates, and strategies to develop, operate, and expand franchise businesses effectively.
3. Enhance analytical and managerial capabilities related to market entry, financial planning, performance tracking, and innovation.
4. Bridge global franchise standards with Cambodian opportunities, enabling learners to localize systems while maintaining international quality.
5. Promote ethical, sustainable, and socially responsible franchising in alignment with Cambodia’s economic vision.