This course is designed to provide students, entrepreneurs, and professionals with a comprehensive 360-degree understanding of international franchise business management, both globally and within the Cambodian context. It aims to demystify the franchise model by exploring its structure, types, legal foundations, and global best practices. Learners will be equipped with practical tools, templates, and strategies to effectively develop, operate, and expand franchise businesses. The course also enhances analytical and managerial capabilities related to market entry, financial planning, performance tracking, and innovation. Moreover, it bridges global franchise standards with Cambodian opportunities, enabling participants to localize systems while maintaining international quality.