IBMY1-06: International Sale & Marketing Management
The objective of this course is to equip university students with practical competencies in reputation management and sales optimization in today’s digital and AI-driven business environment. Students will gain:
• Leadership and teamwork experience through classroom activities.
• Sales planning, marketing execution, and communication skills.
• Reputation-building techniques for business growth.
• A robust understanding of AI's role in transforming modern sales strategies.